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Yahoo! Inc. (NASDAQ: YHOO) is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine (Yahoo! Search), Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping, video sharing, fantasy sports and social media website and services. It is one of the largest websites in the United States.
Yahoo! Inc. was founded by Jerry Yang and David Filo in January 1994 and was incorporated on March 1, 1995. On January 13, 2009, Yahoo! appointed Carol Bartz, former executive chairman of Autodesk, as its new chief executive officer and a member of the board of directors. On September 6, 2011, Bartz was removed from her position at Yahoo! by chairman Roy Bostock and CFO Tim Morse was named as Interim CEO of the company. On January 4, 2012, Scott Thompson, former President of PayPal, was named the new chief executive officer.
According to news sources roughly 700 million people visit Yahoo websites every month. Yahoo! itself claims it attracts “more than half a billion consumers every month in more than 30 languages”.
CommerceYahoo! offers commerce services such as Yahoo! Shopping, Yahoo! Autos, Yahoo! Real Estate and Yahoo! Travel, which enables users to gather relevant information and make commercial transactions and purchases online. Yahoo! Auctions were discontinued in 2007 except for Asia.
Small businessYahoo! provides services such as Yahoo! Domains, Yahoo! Web Hosting, Yahoo! Merchant Solutions, Yahoo! Business Email and Yahoo! Store to small business owners and professionals allowing them to build their own online stores using Yahoo!’s tools.
AdvertisingYahoo! Search Marketing provides services such as Sponsored Search, Local Advertising, and Product/Travel/Directory Submit that let different businesses advertise their products and services on the Yahoo! network. Yahoo! Publisher Network is an advertising tool for online publishers to place advertisements relevant to their content to monetize their websites.
Yahoo! launched its new Internet advertisement sales system on February 5, 2007, called Panama. It allows advertisers to bid for search terms based on their popularity to display their ads on search results pages. The system takes bids, ad quality, clickthrough rates and other factors into consideration in determining how ads are ranked on search results pages. Through Panama, Yahoo! aims to provide more relevant search results to users, a better overall experience, as well as increase monetization—to earn more from the ads it shows.
On April 7, 2008, Yahoo! announced APT from Yahoo!, which was originally called AMP! from Yahoo!, an online advertising management platform. The platform seeks to simplify advertising sales by unifying buyer and seller markets. The service was launched in September 2008.
In September 2011, Yahoo formed an ad selling strategic partnership with 2 of its top competitors, AOL and Microsoft.
Yahoo! Next is an incubation ground for future Yahoo! technologies currently in their beta testing phase. It contains forums for Yahoo! users to give feedback to assist in the development of these future Yahoo! technologies. It was created by Jerry Page and David Shin.
Yahoo! Search BOSS is a service that allows developers to build search applications based on Yahoo!’s search technology. Early Partners in the program include Hakia, Me.dium, Delver, Daylife and Yebol. On October 8, 2010, The Yahoo Search Blog announced BOSS is switching, as expected, to a paid model. They will charge on a cost-per-query model where the price will vary from $0.40 to $0.75 CPM (cost per 1000 BOSS queries). The price, as Yahoo explained, will depend on if you are querying web, image, news or other information. Yahoo said they plan on offering BOSS v1, the free version, for free 60 days after BOSS v2, the paid version, is launched – which is expected in early 2011.
Yahoo! Meme is a beta social service, similar to the popular social networking sites Twitter and Jaiku.
Yahoo! Koprol is an Indonesian social networking site based on location without the use of any GPS devices. Koprol was bought by Yahoo in May 2011 with 75,000 users. Koprol has accrued 1.5 million users as of early July 2011 at one year old.
Y!Connect is a feature that enables individuals to leave comments in online publication boards by using their Yahoo ID, instead of having to register with each individual publication. The Wall Street Journal reported that Yahoo plans to mimic this strategy used by rival Facebook Inc. to help drive traffic to its site.
Yahoo has invested resources to increase and improve access to the internet for the disabled community through the Yahoo Accessibility Lab.
Closed down servicesMain article: List of Yahoo!-owned sites and services#Closed/defunct services
Geocities was a popular web hosting service founded in 1994. At one point it was the third-most-browsed site on the World Wide Web.Yahoo! purchased Geocities in 1999, and ten years later, the web host was closed, deleting millions of web pages in the process. A great deal of information was lost but many of those sites and pages have been mirrored at the Internet Archive, “OOcities.com”, and other such databases.
Yahoo! Go, a Java-based phone application with access to most of Yahoo! services, was closed down on January 12, 2010.
Yahoo! 360° was a blogging/social networking beta service launched in March 2005 by Yahoo! and closed on July 13, 2009. Yahoo! Mash beta was another social service closed after one year of operation prior to leaving beta status.
Yahoo! Photos was shut down on September 20, 2007, in favor of integration with Flickr. Yahoo! Tech was a website that provided product information and setup advice to users. Yahoo! launched the website in May 2006. On March 11, 2010, Yahoo! closed down the service and redirected users to Yahoo!’s technology news section. Other discontinued services include Farechase, My Web, Audio Search, Pets, Live, Kickstart, Briefcase, and Yahoo! for Teachers.
Hotjobs was acquired by and merged with Monster.com.
Twitter slide leak on upcoming changes to YahooOn December 15, 2010, one day after Yahoo announced layoffs of 4% of its workers across their portfolio, MyBlogLog founder Eric Marcoullier posted a slide from a Yahoo employee on Twitter. The slide was visible during an employee-only strategy webcast indicating changes in Yahoo’s offerings.
The following services were in a column under “Sunset”: Yahoo Picks, AltaVista, MyM, AlltheWeb, Yahoo Bookmarks, Yahoo! Buzz, del.icio.us, and MyBlogLog. Under “Merge” was: Upcoming, FoxyTunes, Yahoo Events, Yahoo People Search, Sideline, and FireEagle.
11 other properties were listed that Yahoo was interested in developing into feature sites within the portal to take the place of the “Sunset” and “Merge” vacancies, including the prior feature services (before the New Yahoo Mail was launched), were Yahoo Address Book, Calendar, and Notepad. Yahoo’s Chief Product Officer and Executive Vice President Blake Irving unofficially responded to the tweet implying that whoever sent him that particular slide is fired.
The blog on del.icio.us released a post by Chris Yeh after the leak, detailing that “Sunset” in their case doesn’t necessarily mean they are closing down, and that other possibilities – including Delicious leaving Yahoo (through sale or spinoff) – are still on the table and that Delicious will not be closing down at this time; “We can only imagine how upsetting the news coverage over the past 24 hours has been to many of you. Speaking for our team, we were very disappointed by the way that this appeared in the press.” On April 27, 2011, an announcement said that Delicious has been sold to Avos by Yahoo!.
Yahoo! Buzz was closed down on April 21, 2011 with no official announcement by Yahoo!.
Yahoo! announced it will close down MyBlogLog on May 24, 2011.
Revenue modelAbout 88% of total revenues for the fiscal year 2009 came from marketing services. The largest segment of it comes from search advertising, where advertisers bid for search terms to display their ads on the search results, on average Yahoo! makes 2.5 cents to 3 cents from each search. With the search advertising system “Panama” Yahoo! aims to increase revenue generated from search.
Other forms of advertising, which brings in revenue for Yahoo! include display and contextual advertising.
CriticismMain article: Criticism of Yahoo!
In 2000, Yahoo! was taken to court in France by parties seeking to prevent French citizens from purchasing memorabilia relating to the Nazi Party. In March 2004, Yahoo! launched a paid inclusion program whereby commercial websites are guaranteed listings on the Yahoo! search engine, but Yahoo! discontinued the paid inclusion / search submit program at the end of 2009. Yahoo! has also been criticized for providing ads via the Yahoo! ad network to companies who display them through spyware and adware.
Yahoo! as well as other search engines, have cooperated with the Chinese government in censoring search results. In April 2005, dissident Shi Tao was sentenced to 10 years in prison for “providing state secrets to foreign entities” as a result of being identified by IP address by Yahoo! The extent of Yahoo’s foreknowledge of Shi’s fate is disputed by Yahoo! General Counsel and human rights organizations. Human rights groups also accuse Yahoo! of aiding authorities in the arrest of dissident Li Zhi. In September 2003, dissident Wang Xiaoning was convicted of charges of “incitement to subvert state power” and sentenced to ten years in prison. Yahoo! helped authorities to identify posts he had made in a Yahoo! group calling for an end to single-party rule. Both Xiaoning’s wife and the World Organization for Human Rights sued Yahoo! under human rights laws on behalf of Wang and Shi.
As a result of media scrutiny relating to Internet child predators and a lack of significant ad revenues, Yahoo!’s “user created” chatrooms were closed down in June 2005. On May 25, 2006, Yahoo!’s image search was criticized for bringing up sexually explicit images even when SafeSearch was on. Yahoo! is a 40% owner of Alibaba Group, which was previously a subject of controversy for allowing the sale of shark-derived products. Nevertheless, the company banned the sale of shark fin products on all its e-commerce platforms in January 1, 2009. On November 30, 2009, Yahoo! was criticized by the Electronic Frontier Foundation for sending a DMCA notice to whistle-blower website “Cryptome” for publicly posting details, prices, and procedures on obtaining private information pertaining to Yahoo!’s subscribers.
After some concerns over censorship of private emails regarding a website affiliated with Occupy Wall Street protests were raised, Yahoo! responded with an apology and explained it as an accident.
Yahoo subject of cyber attacks originating in ChinaAdobe and Yahoo appear to have been among the targets of cyber attacks originating in China now known as Operation Aurora.
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